About me

I’m Lars Haagsman. I Help People & Companies Grow

I offer my services as a business coach or interim manager, leveraging 15 years of international experience in marketing, sales, and leadership across various projects and organizations. My expertise is available to companies and their founders looking for growth.

My areas of expertise

Business Growth

Helping companies create and catch the next growth wave in impact, size, revenue, market share and/or profitability. 

From insights to strategy and action.

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People & Team Development

Helping people and teams become more efficient & effective; Enhancing the skills, knowledge, capabilities, and effectiveness of individuals and groups within your organization.

Working smart with impact.

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Creativity & Innovation

Facilitating creativity and innovation for new winning strategies, tools & tactics. Turning these new ideas and solutions into valuable routines, products and services

Go beyond the comfort zone.

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I've enjoyed working with many different people globally.

15+

years experience in leadership, marketing and commercial strategies.

4

countries I've called home: Denmark, Australia, Austria and The Netherlands (current).

20+

countries worked in and with multidisciplinary (leadership) teams.

What others say about me:

Lars was a pleasure to collaborate with. His sectoral knowledge and insight into the On Premise is to be admired. Lars helped us in Ireland to develop and strengthen our channel consumer plans. He supported us in selecting and on boarding channel marketing experts.
Liam Ryan
General Manager Richmond Marketing (Ireland)
Lars is a highly energised and driven commercial leader. He gives his all and expects nothing less than a winner mentality from his peers and teams, leading to lots of progression. By combining this result driven mindset with a strategic vision and being a highly self-reflective leader, he is able to bring change in any dynamic environment.
Lianne Kappert
People & Culture Leader
I was lucky enough to have Lars as my Manager. His professionalism, insightfulness and drive made him an amazing mentor and helped fast tracked my development which I am forever thankful for.
Dwayne Thompson
Head of Partnerships - Untitled group (Australia)​
Lars is a dedicated commercial leader, with a passionate drive for Brand Growth & Innovation. He has proven to be an advocate for brand investment and support, and has led innovative campaigns during the challenges of COVID. His creative thinking has resulted in award-winning festival activation that push the boundaries.
Edson Gil Junior
Festival & Event Manager Red Bull (Netherlands)

What I can offer

Strategy

I enjoy translating observations, gut feel, knowledge and facts (large data) into (new) strategies, tools and tactics for growth of value and business.

Creativity

I enjoy generating new ideas and solutions through unconventional thinking. 

 

Growth

I enjoy growing people, teams and (international) businesses with smart marketing, cross departmental/channel campaigns and effective RTMs.

Sustainability

I enjoy business as a force for good, not merely focused on profit maximisation. Being part of the solution with strong business models.

Some of the companies I've worked with

Let's connect!
And find how I can help you.
Let's Meet