This is how I can support:
Strategy Consulting
01.
Define the next growth wave
Identify what needs to be done to accelerate growth. Including and not limited to consumer & industry research, setting smart goals, define the right kpi’s and align the team on company priorities.
After the project, you and your team know the potential destination, and how to get there.
02.
Develop / Improve the (global) Route to Market
Having a great product and brand is one thing. Reaching the right audience another.
I can help you with evaluating the RTM, including universe mapping, distributor and channel management, team structure and strategy.
After the project, you and your teams know where to go, what to bring, and how to win.
03.
Grow impact of your teams
Take your commercial team to the next level! I’m here to help you strengthen leadership, streamline key accounting processes, and boost field sales effectiveness. It’s all about inspiring leadership, making sure everyone knows their roles and responsibilities, and ensuring accountability. We also work on setting clear goals, establishing a steady work rhythm, and team norms to improve how everyone works together.
I’ll help your team work smarter and more effectively, leading to increased impact, revenue, and profit.
04.
Due Diligence
Navigating investment decisions requires a deep understanding of the market, and that’s where I come in. With my expertise, I help organizations gain a comprehensive insight into specific markets, channels, or categories. Whether you’re considering investing in a new venture or evaluating entering a new market, I provide the critical information and analysis needed to make informed decisions.
Let me assist you in evaluating the potential opportunities and risks, ensuring your investment choices are well-informed and strategically sound.
Training & Facilitation
During interactive training sessions we’ll go trough the theory and practical implication. Become more efficient and effective in your day to day work, increase your impact and grow teams.
Small Groups
Maximum of 10 people per training session as everyone should be heard and get the floor in role plays.
Time
Training days are 1 or 2 full days, in your office or at an external location.
Investment
Competitive pricing and opportunity for tailormade content to fit your brand/company/industry.
Classroom Training
Available Classroom Training Modules.
Meeting Facilitation
How I can support your (leadership) meeting.
Interim Management
Looking for change?
Is your team stretched and is there more work to be done?
Are you (temporary) missing a crucial person in your team?
Maybe I can help? Roles I could help:
Leadership
Operational Leadership
Strategy
Marketing
Head of Marketing (/CMO/Director)
Marketing strategy
Brand Management
Trade / Channel Marketing
Category Development
Commerce
Head of Sales (/CCO/Director)
Sales strategy
KA/field sales leader/trainer
Some of the work I've enjoyed
Case Study
Topic: Data science
Company: Red Bull
Area: The Netherlands (& copied globally)
What if all your distribution points have to stop operations: Lock Down!
In 2020, amidst a nationwide lockdown, the hospitality industry came to an abrupt halt, leaving account teams without direction, wholesalers cancelling orders, and an air of uncertainty prevailing. In response, I took proactive measures to provide purposeful tasks for team members, ensuring their retention while simultaneously identifying untapped opportunities. While many companies fixated on food retail, I delved into the potential of food and beverage delivery services. Leveraging my network, I mobilized talented individuals proficient in data analytics. Within a week, I mapped out the delivery platform landscape, identifying a significant gap in our brand presence. Through targeted outreach via phone calls and in-person visits, we rapidly expanded our distribution in this segment. This swift transition from concept to strategy to execution, rooted in data-driven insights, resulted in substantial growth. This approach was replicated across global markets, yielding similar success stories on every continent.
Case Study
Topic: Strategy
Company: Red Bull
Area: Australia
DEFINE MARKET POTENTIAL, RE-BUILD THE TEAM, STABILISE AND GROW IMPACT.
In Australia, the On-Trade (Out of Home / Horeca) market experienced consistent declines in volumes, prompting a critical evaluation of strategic priorities. Recognizing the need for decisive action, I led a comprehensive consumer research initiative, leveraging both quantitative and qualitative methodologies to gain deep insights into shifting market dynamics. Armed with this invaluable data, I advocated for a strategic overhaul, aligning our approach, organizational structure, and tactical execution with emerging market trends. As a result of this strategic realignment, we not only stabilized volumes after a prolonged period of decline but also achieved sustained growth in subsequent years. This success underscores the power of informed decision-making and agile adaptation in navigating challenging market landscapes.
Case Study
Topic: Strategy
Company: Too Good To Go (SaaS)
Area: The Netherlands
Evaluating the market and implementing a new team structure.
Imagine generating profit while making a positive impact on the environment. Transitioning from a comfortable role in a private commercial company to the uncharted territory was a bold move I’m proud of. Too Good To Go’s robust business model exemplifies how companies can drive positive change without relying on charitable donations.
Three years into its market introduction and experiencing organic growth, I conducted a comprehensive market and account universe assessment. This involved defining the relevant and target universes and strategizing to unlock their full potential. Implementing a new organizational structure featuring specialized segment teams, field sales, and student sales initiatives facilitated a more agile market approach. Additionally, I instituted new team routines, established clear goal-setting frameworks, and implemented performance evaluation mechanisms to drive efficiency and accountability.
Case Study
Topic: Data Science & Strategy
Company: Red Bull
Area: Global
GLOBAL QuANTITATIVE RESEARCH AND influence GLOBAL BRAND STRATEGY.
Certain departments may prioritize data and research more heavily than others. However, I firmly advocate for a balanced approach that combines intuition with evidence-based insights to craft effective strategies for achieving goals.
Drawing on the findings of a comprehensive global research initiative, I wielded my business acumen to influence the company’s global strategy regarding drinking occasions. By discerning the functional aspects of these occasions (need state; consumption-building) alongside the emotional dimensions (want state; brand-building), and integrating insights on distribution and sales opportunities, I played a pivotal role in shaping marketing and distribution strategies across various countries worldwide. This demonstrates my ability to leverage data-driven insights to inform strategic decision-making and drive impactful business outcomes on a global scale.
Case Study
Topic: Innovation & Creativity
Company: Red Bull
Area: Australia & The Netherlands
Driving creativity to foster ideas and innovation.
Creativity permeates every aspect of our lives, from the design of everyday objects to the collaborative processes that drive our growth year after year.
In a dynamic two-day interactive session involving a group of 20 individuals, we cultivated fresh perspectives and fostered collaboration, leading to the emergence of new business opportunities. Our focus was on redefining Red Bull’s relevance in On-Trade drinking occasions occurring earlier in the evening and during daytime hours. Through intensive brainstorming and strategic deliberation, we devised innovative tools and tactics, subsequently implementing them to drive tangible results.
Case Study
Topic: Team Development
Company: Red Bull
Area: Australia & The Netherlands
Inspire, engage and teach account teams on Selling & Negotiation.
Sales training (2 day)
During this 2-day interactive training session with groups of maximum 6 people, we’ve gone through a full sales call. We’ve discussed topics like the proper preparation, understanding the customer, opening the conversation and setting expectations. We’ve discussed different techniques to convince a customer and how to close a sales call. The days were full of sharing knowledge and stories, and everyone also got into action mode in different role plays.
Negotiation training (2 day)
During this 2-day interactive training session with groups of maximum 6 people, we’ve deepend the knowledge and skills of the teams on the topic of negotiation. On average we negotiate up to 15 times per day, in our private lives and in business. Mindset determines the outcome. During the two days the participants learned how to negotiate and look for the best deal for both sides, which also strengthens relationships for long-term collaboration.